Program Strategy

Discover the Power of a Well-Defined Roadmap to Success

When it comes to growing your business, success starts with program strategy. We leverage our expertise in digital marketing, data, Salesforce Marketing Cloud (SFMC), and industry best practices to craft effective strategies that are scalable and serve your long-term business needs.

Understanding Your Needs is Our Priority

We take the time to truly grasp your business goals and priorities, ensuring alignment with your program objectives. Our approach involves collaborative brainstorming sessions to delve into your business landscape, identify opportunities, and develop actionable strategic roadmaps.

We bring expert resources to the table who are invested in your success to collaborate with you on:

Brainstorming & Project Strategy Input
We collaborate with you to define your project goals, timelines, and resource allocation to develop innovative marketing campaigns.

Email/SMS Best Practices & Test Planning
We implement industry-leading practices for high-performing email and SMS/Push marketing to help you develop a testing framework ensuring campaign effectiveness and optimizing performance.

Scoping Support
We assess your data and content availability, provide guidance on platform utilization, recommend best practices, and create a clear, actionable path to achieving your marketing goals.

Industry Benchmarking & SFMC Evaluation
We utilize industry insights to inform your strategy and set realistic goals while helping you leverage the full potential of the Salesforce Marketing Cloud platform.

QBRs & LOE Prioritization
We help you determine and prioritize high-impact efforts and hold regular meetings to track progress, discuss results, and adapt the strategy as needed.

Personalized Program Strategies

Think of us as an extension of your team, dedicated to your success. Our program strategies encompass everything from crafting MarComm visions outlining customer journeys to offering program playbooks and identifying low-hanging fruit for customer communications.

We specialize in helping clients identify crawl/walk/run opportunities for personalization and dynamic content. Building a foundation for true personalization requires a carefully crafted roadmap with clearly defined steps and goals. We’ll work closely with your team to understand your long-term vision and break it down into achievable programs, refining and learning along the way.

Why Choose Digital Additive?

Expert Resources Our team comprises seasoned experts who understand your business and are invested in your success.

Collaborative Approach We believe in working closely with our clients, fostering collaboration and knowledge sharing.

SFMC Expertise As specialists in Salesforce Marketing Cloud, we leverage its full capabilities to drive results for your business.

Actionable Insights Our strategies are backed by data-driven insights and industry best practices, ensuring tangible outcomes.

Real program success requires experience, a deep understanding of your goals, and a nuanced approach to reaching your customers. We’ll work with you to identify achievable steps towards personalized campaigns that deliver real value.

By partnering with Digital Additive, you gain a dedicated team equipped with the expertise to guide you towards marketing success. Contact us today to collaborate on a program strategy that propels your business forward!


Ready to explore the finer points of your email program?

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