Marketing Cloud Personalization

Harness the Power of Personalization
Trust Your MCP Implementation to the Experts

Are you ready to truly deliver on the promise of one-to-one? Building real, meaningful connection requires thoughtful personalization — meeting your customer where they are, across all channels. Salesforce Marketing Cloud Personalization (MCP) powers that personalized and coordinated experience by creating a cohesive customer profile and humanizing each interaction in real-time.

At Digital Additive, we don’t believe in one-size-fits-all solutions. Our team of SFMC experts takes the time to understand your business, your goals, and your audience to craft a tailored implementation strategy for MCP. Whether you’re just starting with the platform or looking to optimize your existing setup, we have the know-how to customize a solution for your specific requirements.

Meeting Your Personalization Goals

When it comes to Salesforce MCP Implementation, Digital Additive stands out as a leader in the industry, and that’s because of our dedication to understanding your business; we activate MCP to reflect your business and business goals.

Data Driven Personalization

Data-Driven Personalization

Effective personalization starts with data, and we know how to harness its power. Our experts are skilled at setting up and managing data sources, customer attributes, and behavioral triggers within MCP. By analyzing and segmenting your audience based on demographics, behavior, and preferences, we can create dynamic and highly targeted campaigns that drive results.

Multi-Channel Personalized Campaigns

Today’s consumers interact with brands across a multitude of channels, from email to mobile apps and beyond. With Salesforce MCP, we can seamlessly orchestrate personalized campaigns that span these channels, delivering a consistent and engaging experience at every touchpoint.

Multi-Channel Personalized Campaigns
Custom Segmentation

Custom Segmentation & Affinity Building

We maximize Salesforce MCP’s robust, highly customizable segmentation and affinity building capabilities to drive effective campaigns and foster strong brand loyalty. By identifying the patterns and preferences of your customers and tailoring their experiences to align with their needs, MCP can help build deeper connections that get meaningful results.

What Can MCP Do For You?

Salesforce Marketing Cloud Personalization has a wide variety of use cases and impactful applications. MCP can enhance:

Lead Capture

  • Exit Intent Campaign/”Exit Pop-Up”
  • Lapsed Re-engagement
  • Optimize Enrollment/Account Set Up Experience

Site & Mobile App Engagement Retargeting

  • Cart Abandonment
  • Abandoned Browse and Search Retargeting
  • Post Purchase Personalized Offer Messaging

Segmentation & Personalization

  • Email Content Personalization at Time of Open
  • Engagement Scoring
  • Progressive Profiling

And that’s just the beginning. Personalization can do everything from creating personalized, dynamic experiences on site, increasing engagement and conversions to powering product recommendations.

Digital Additive’s dedication to understanding your business combined with our technical expertise ensures that your marketing efforts will not only reach your intended audience but resonate with them, elevating your effectiveness and impact of your marketing efforts.

Ready to transform your digital marketing with personalized experiences?

Contact us today to learn how Digital Additive can help you harness the full potential of Salesforce Marketing Cloud and its personalization capabilities.

Want to find out what Digital Additive can do for you?

Ready to explore the finer points of your email program or discuss what makes open rates soar? Drop us a line and let’s start a conversation.


Ready to explore the finer points of your email program?

Drop us a line and let’s start a conversation