Custom Preferences Management

Connect with Your Customers on Their Terms

Deliver personalized experiences with Custom Preferences Management

With the speed and volume of today’s digital media, it’s essential to let customers customize their communication experience. By integrating Custom Preferences Management into your marketing strategy, we can help you ensure your customers build trust in your brand and receive communications relevant to them. Plus, by harnessing the power of Salesforce Marking Cloud, you can streamline your data and tailor your communications without requiring extra time and effort.

Make Custom Preferences Management Count

Letting your customers curate their communications experience through Custom Preferences Management does more than you might realize. Custom Preferences Management can lead to:


Enhanced Customer Satisfaction

When you understand and respect your customers’ preferences, you show them that you value their individuality. This can result in higher customer satisfaction and loyalty.

Increased Engagement

Personalized content and messaging are more likely to capture your audience’s attention. Custom preferences management ensures your communication is relevant and engaging.


Improved Conversions

By delivering content and offers that align with each customer’s preferences, you increase the likelihood of conversion and sales.


Stronger Customer Relationships

Understanding your customers on a personal level helps build trust and stronger, long-lasting relationships.

Asking the Right Questions

Digital Additive’s comprehensive approach to Custom Preferences Management is anchored in expertise, innovation, and a commitment to exceeding our clients’ marketing goals. We know the right questions to ask and the right places to look to collect the data needed to create detailed customer profiles and understand their preferences.

Using this information, we implement custom preference centers that allow your customers to define their preferences of content topics, communication frequency, preferred channels, and more.

But it doesn’t stop there. We seamlessly integrate your Custom Preferences Management system with Salesforce Marketing Cloud Journey Builder. This integration enables you to use preferences to guide customers through personalized journeys, increasing conversion and customer satisfaction.

Count on Digital Additive

When it comes to boosting your digital marketing strategy with Custom Preferences Management, you can have peace of mind knowing you’re in good hands with Digital Additive:

Salesforce Marketing Cloud Experts

Digital Additive is dedicated to remaining at the front of the pack when it comes to our Salesforce Marketing Cloud certifications and expertise.

Customized Solutions

We tailor your custom preferences management strategy to your unique business and industry, ensuring it aligns with your goals.

Proven Success

We’re proud of our track record of success in personalization and preference management and work tirelessly toward our clients’ goals.

Data-Driven Approach

We base our strategies on data and insights to ensure that we achieve measurable results.

Enhanced Customer Relationships

We’re dedicated to helping you build stronger, more meaningful relationships with your customers.

Custom Preferences Management can make the difference when it comes to your digital marketing strategy. If you’re ready to transform your communication approach and improve customer engagement, count on Digital Additive to create personalized experiences that leave a lasting impact and drive your business forward.

Want to find out what Digital Additive can do for you?

Ready to explore the finer points of your email program or discuss what makes open rates soar? Drop us a line and let’s start a conversation.


Ready to explore the finer points of your email program?

Drop us a line and let’s start a conversation