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# Digital Additive

Email driven by real connections, smart data, and expert inbox execution

## Sitemaps

- [XML Sitemap](https://digitaladditive.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Get to know our Director of Project Management](https://digitaladditive.com/get-to-know-our-director-of-project-management/) - Earlier this year, we were lucky to have Dalton Sapp join our team as the Director of Project Management. We had the opportunity to chat with him about his background, what drives him, how he works to motivate his teams, and even some podcasts and books that keep him going. Check out his engaging responses
- [Keeping it Clean this Earth Day](https://digitaladditive.com/keeping-it-clean-this-earth-day/) - At Digital Additive, we're proud to work together and take small steps that add up to a more sustainable future.
- [Mark Your Calendar: DA-Sponsored Conferences](https://digitaladditive.com/mark-your-calendar-da-sponsored-conferences/) - Check out these fantastic conferences Digital Additive is proud to sponsor - and come see us there!
- [DA Leadership Weighs in on International Women's Day](https://digitaladditive.com/da-leadership-weighs-in-on-international-womens-day/) - Today, on International Women’s Day, we’re proud to repost : an interview with Digital Additive’s President and Co-Founder, Roxana Shershin, as she explains her vision for the company, its strengths, and what sets us apart.
- [Clean Up Your Data This Spring](https://digitaladditive.com/clean-up-your-data-this-spring/) - Spring is a time for renewal, and that includes giving your marketing data a good clean up! A clean list ensures your messages reach the right audience, boosting engagement and campaign success.
- [Cultivating Customer Loyalty: How Salesforce Marketing Cloud Can Help You Flourish](https://digitaladditive.com/cultivating-customer-loyalty-how-salesforce-marketing-cloud-can-help-you-flourish/) - In today's competitive landscape, building strong relationships with your customers is crucial. But how do you foster that connection and turn one-time buyers into loyal brand advocates?
- [Thriving in a Cookieless Future](https://digitaladditive.com/thriving-in-a-cookieless-future/) - While the "cookieless future" presents challenges, it also offers opportunities for businesses like yours to build stronger customer relationships.
- [A Guide to New Email Deliverability Requirements](https://digitaladditive.com/deliverability-guide/) - Stay Ahead of the Curve: A Guide to New Email Deliverability Requirements As you may have heard, Gmail and Yahoo are rolling out significant changes to their spam prevention methods to enhance email security and user experience. These updates bring new requirements for bulk email senders (5k+ per day), effective February 2024. At Digital Additive,
- [DA Office Highlighted for Focus on Well-being](https://digitaladditive.com/da-office-highlighted-for-focus-on-well-being/) - Digital Additive was highlighted as an example of companies who tailor their office designs to better accommodate the well-being of team members. The article, featured on BestStocks.com, discusses the evolving trend in workplace design, where companies prioritize employee well-being through personalized workspaces. Beyond the standard office layout, companies are investing in ergonomic innovations, such as
- [Gear Up for Growth: Digital Marketing and SFMC Trends to Watch in 2024](https://digitaladditive.com/gear-up-for-growth-digital-marketing-and-sfmc-trends-to-watch-in-2024/) - As we look to the horizon, here are some of the key trends that will shape the digital marketing and Salesforce Marketing Cloud landscape in the year ahead
- [The Future of SMS with Inbox Monster](https://digitaladditive.com/the-future-of-sms-with-inbox-monster/) - We had the privilege of sitting down with our friend Laura Sullivan, the head of Brand & Marketing for Inbox Monster, to discuss deliverability, SMS, and how Inbox Monster is staying ahead of the curve when it comes to digital marketing's evolution.
- [Digital Additive Achieves ISO 27001 Certification](https://digitaladditive.com/digital-additive-achieves-iso-27001-certification/) - Digital Additive is proud to announce its ISO certification as a demonstration of the agency's ongoing commitment to security.
- [Digital Additive Celebrates a New Office at Armour Yards](https://digitaladditive.com/digital-additive-celebrates-a-new-office-at-armour-yards/) - Open-design space ideal for fostering creativity and collaboration ATLANTA, October 16, 2023 (Newswire.com) - Digital Additive is proud to announce an exciting move to its new office at Armour Yards, a transformative creative office community located between Buckhead and Midtown in Atlanta, GA. An award-winning, eCRM-focused agency with expertise in Salesforce Marketing Cloud, Digital Additive has cut
- [Crafting A Strong Subject Line](https://digitaladditive.com/crafting-a-strong-subject-line/) - Easy steps to increase open rates and engagement by Katie Chuckran and Sarah Cochrane
- [Global Student Entrepreneurship Awards Spotlight](https://digitaladditive.com/global-student-entrepreneurship-awards-spotlight/) - Digital Additive’s President, Roxana Shershin, had the privilege to serve as a judge and mentor at the 2023 Global Student Entrepreneurship Awards (GSEA) held in Cape Town, South Africa. We had the opportunity to chat with Roxana about her time at the event, revealing her insights into the future of entrepreneurship and the lessons she learned from her experience.
- [Digital Additive Named to Inc. Magazine’s Best Workplaces for 2023](https://digitaladditive.com/digital-additive-named-to-inc-magazines-best-workplaces-for-2023/) - Digital Additive Named to Inc. Magazine’s Best Workplaces for 2023.
- [Our Local Business Favs for Small Business Saturday](https://digitaladditive.com/our-local-business-favs-for-small-business-saturday/) - We asked some of our team members what their favorite neighborhood stores, cafes, and personal care spots were.
- [History of Digital Additive and SFMC](https://digitaladditive.com/history-of-digital-additive-and-sfmc/) - Take a look back with us at how we’ve grown as a SFMC agency.
- [Our Meaningful Connections](https://digitaladditive.com/our-meaningful-connections/) - As an agency heading into our 10th year in 2022, we’re using this month to appreciate the meaningful connections we’ve made throughout our years.
- [DA’s Tunes of 2021](https://digitaladditive.com/das-tunes-of-2021/) - Some of our favorite songs that kept us typing, coding, designing, and more!
- [Leadership Looks Back on 2021](https://digitaladditive.com/leadership-looks-back-on-2021/) - We sat down with agency co-founders Kevin (CEO) and Roxana (President) to take a look back at a very unconventional year.
- [Get the complete picture with Definitive Dashboard](https://digitaladditive.com/get-the-complete-picture-with-definitive-dashboard/) - Definitive Dashboard offers a suite of capabilities including alerts for drops in KPI as well as historical data reporting as far back as the client needs.
- [DA’s Favorite Books by Black Authors](https://digitaladditive.com/das-favorite-books-by-black-authors/) - This Black History Month, we thought we’d celebrate Black excellence on the page by sharing some of our team’s favorite Black authors.
- [Digital Additive Breaks Down SFMC’s Spring 2022 Release Notes](https://digitaladditive.com/digital-additive-breaks-down-sfmcs-spring-2022-release-notes/) - At DA, we do our best to highlight SFMC changes likely to be relevant to our clients and their business.
- [DA’s Approach to 2022: Ready, Set, Grow!](https://digitaladditive.com/das-approach-to-2022-ready-set-grow/) - We’re excited to welcome new team members, work with new clients, and continuing to expand.
- [Every Day is Employee Appreciation Day at DA](https://digitaladditive.com/every-day-is-employee-appreciation-day-at-da/) - At Digital Additive, we believe a healthy, thriving company builds a culture of employee appreciation every day of the year
- [Why SFMC Certifications Matter](https://digitaladditive.com/why-sfmc-certifications-matter/) - Salesforce Marketing Cloud’s Certifications — what they are, why they’re important, how we make them a priority at DA, and more.
- [The Digital Additive Internship to Success Pipeline](https://digitaladditive.com/the-digital-additive-internship-to-success-pipeline/) - About two years have passed since our first internship cohort, and with summer quickly approaching, we wanted to see what the interns have been up to since leaving Digital Additive.
- [Capturing Every Insight with Lead Scoring](https://digitaladditive.com/capturing-every-insight-with-lead-scoring/) - In this article, we’ll go over the types of lead scoring systems and how they can greatly enhance your personalization efforts.
- [DA Tips for SFMC Certification](https://digitaladditive.com/da-tips-for-sfmc-certification/) - At Digital Additive, we take our Salesforce Marketing Cloud Certifications pretty seriously and put an emphasis on helping our team members prepare.
- [Get to know Search Discovery](https://digitaladditive.com/get-to-know-search-discovery/) - We're diving into CDP and how they can transform customer engagement, streamline data management, and so much more.
- [Culture Index: Hiring the Right People, Managing them the Right Way](https://digitaladditive.com/culture-index-hiring-the-right-people-managing-them-the-right-way/) - The Culture Index platform helps us to better understand our team members, what best motivates them, and how to hire the best fits for our open positions.
- [Getting the Aerial View with SalesWings](https://digitaladditive.com/getting-the-aerial-view-with-saleswings/) - SalesWings offers engagement tracking and lead scoring solutions for Salesforce Marketing Cloud.
- [Get to Know DA’s DEI Team](https://digitaladditive.com/get-to-know-das-dei-team/) - This month, let’s find out more about what drives each participant in Digital Additive’s Diversity, Equity, & Inclusion team.
- [Digital Additive Celebrates 10 Years of One-to-One Connection](https://digitaladditive.com/digital-additive-celebrates-10-years-of-one-to-one-connection/) - Digital Additive Celebrates 10 Years of One-to-One Connection
- [Celebrating 10 Years](https://digitaladditive.com/celebrating-10-years/) - Getting nostalgic as we look back at the history of the past decade of Digital Additive.
- [Data Connect Conference 2022](https://digitaladditive.com/data-connect-conference-2022/) - The DataConnect Conference is sponsored by Women in Analytics, an organization that showcases women in the field of analytics and their significant contributions.
- [Where to find DA this summer](https://digitaladditive.com/where-to-find-da-this-summer/) - Get a glimpse of where we’ll be, what we’re looking forward to, and the learnings we hope to bring back to DA with us!
- [Making Sense of Salesforce CDP [Repost: Search Discovery]](https://digitaladditive.com/making-sense-of-salesforce-cdp-repost-search-discovery/) - Customer Data Platforms — what they are, why they’re important, and the ways that Salesforce leverages them through Data Cloud and Personalization.
- [The Deets on CDPs](https://digitaladditive.com/the-deets-on-cdps/) - There’s a ton of buzz around Customer Data Platforms (CDP) right now, but sometimes it can be helpful to get a big picture view before diving into the details.
- [Movable Ink’s Think Summit Takeaways](https://digitaladditive.com/movable-inks-think-summit-takeaways/) - Several employees from Digital Additive attended the Think Summit hosted by Movable Ink in New York on June 8–9th.
- [5 Tips for Your First Internship](https://digitaladditive.com/5-tips-for-your-first-internship/) - Written by Digital Additive interns Ilya Arkhipov and Finley Thacker
- [What Ever Happened to the Open Rate?](https://digitaladditive.com/what-ever-happened-to-the-open-rate/) - Open rates have long been a commonly used metric for email marketers to gauge user engagement, and for good reason!
- [Email Marketing Glossary](https://digitaladditive.com/email-marketing-glossary/) - A helpful glossary of 23 of the most common terms and tricky acronyms every email marketer should know.
- [DA 2022: It’s a Wrap!](https://digitaladditive.com/da-2022-its-a-wrap/) - Looking back on 2022, we’re proud of the work Digital Additive has accomplished.
- [AJC Names Digital Additive to Top Workplaces 2023](https://digitaladditive.com/ajc-names-digital-additive-to-top-workplaces-2023/) - Metro Atlanta’s Best Places to Work Determined by Employee Feedback collected by Energage
- [SFMC Spring 2023 Release: What You Need To Know](https://digitaladditive.com/sfmc-spring-2023-release-what-you-need-to-know/) - Salesforce Marketing Cloud shares release note updates about the latest tools, retiring features, migrations, and more.

## Pages

- [Home](https://digitaladditive.com/) - We’re Digital Additive An Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. We’re fluent in data and technology, and meaningful communication is our jam. Get to know us Our One-to-One Commitment In a world of one-size-fits-all communication, Digital Additive delivers on the promise of one-to-one. We don't want to talk at people,
- [Program Strategy](https://digitaladditive.com/program-strategy/) - Program Strategy Discover the Power of a Well-Defined Roadmap to Success When it comes to growing your business, success starts with program strategy. We leverage our expertise in digital marketing, data, Salesforce Marketing Cloud (SFMC), and industry best practices to craft effective strategies that are scalable and serve your long-term business needs. Understanding Your Needs
- [Deliverability](https://digitaladditive.com/deliverability/) - Deliverability Ensure Maximum Impact for your Emails with Digital Additive's Deliverability Services Ever wondered if your emails are truly making their mark? Deliverability gives you the full picture of your email program’s health, ensuring your messages land where they matter most: in your customer’s inbox. At Digital Additive, we delve deep into the metrics that
- [Definitive Dashboard](https://digitaladditive.com/definitive-dashboard/) - Definitive Dashboard See Your Data. Drive Results. Empowering you to make smarter decisions, faster. Meaningful relationships are at the heart of all successful communication, and building those relationships requires an intimate understanding of your data. But juggling disparate sources, time-consuming reports, and outdated information can hinder progress. That’s where Definitive Dashboard comes in. Your One-Stop
- [Life at DA](https://digitaladditive.com/life-at-da/) - Life at Digital Additive We Are Always Looking for Top Talent We are proud to say that we have the most talented, dedicated, and smart team members at our company. We work hard and play harder! On any day, you can see our team members working together in a collaborative workspace, celebrating milestones, enjoying sporting
- [SFMC Audits](https://digitaladditive.com/sfmc-audits/) - Salesforce Marketing Cloud Audits Are You Making the Most of your SFMC Investment? Unlock the Power of the SFMC Platform With a Comprehensive Audit Salesforce Marketing Cloud is an undeniably robust and powerful platform that empowers you to automate and personalized your marketing campaigns at scale. But with so many features and options, it can
- [Salesforce Marketing Cloud Implementation](https://digitaladditive.com/salesforce-marketing-cloud-implementation/) - Salesforce Marketing Cloud Implementation Let us help you get set up for success Count on Digital Additive to help you get the most out of Salesforce Marketing Cloud (SFMC). From planning your implementation to launching your first campaign, we ensure your platform and data are configured to get the right message to the right customer
- [Salesforce Marketing Cloud](https://digitaladditive.com/salesforce-marketing-cloud/) - Salesforce Marketing Cloud When it comes to Salesforce Marketing Cloud, trust the experts We know Salesforce Marketing Cloud inside and out and have the expertise to transform your data points into omnichannel approaches that resonate with the right people at the right time in the right way. Our thoughtful and nimble approach to the platform’s
- [Marketing Cloud Personalization Implementation](https://digitaladditive.com/marketing-cloud-personalization-implementation/) - Marketing Cloud Personalization Implementation Harness the Power of Personalization Trust Your MCP Implementation to the Experts Are you ready to truly deliver on the promise of one-to-one? Building real, meaningful connection requires thoughtful personalization — meeting your customer where they are, across all channels. Salesforce Marketing Cloud Personalization (MCP) powers that personalized and coordinated experience
- [Journey Builder](https://digitaladditive.com/journey-builder/) - Journey Builder Journeys Make Personalized Multichannel Communication Seamless Making your customer feel seen and valued through personalized experiences across multiple channels is no small feat. That’s where Digital Additive comes in, leveraging our expertise in Salesforce Marketing Cloud Journey Builder to take your customer engagement to the next level. Journey Builder lets you optimize your
- [Custom Preferences Management](https://digitaladditive.com/custom-preferences-management/) - Custom Preferences Management Connect with Your Customers on Their Terms Deliver personalized experiences with Custom Preferences Management With the speed and volume of today’s digital media, it’s essential to let customers customize their communication experience. By integrating Custom Preferences Management into your marketing strategy, we can help you ensure your customers build trust in your
- [Creative Capabilities](https://digitaladditive.com/creative-capabilities/) - Count on Insightful Creative, Fueled by Data Our Creative Strategies Drive Engagement & Growth While we’re proud of our unparalleled expertise and deep understanding of Salesforce Marketing Cloud, our creative and strategic capabilities can help any company connect more meaningfully with its customers. At Digital Additive, we’re your creative partner, working with you to craft
- [Campaign Production](https://digitaladditive.com/campaign-production/) - Campaign Production Your Campaign Partner, Every Step of the Way At Digital Additive, we catalyze your company’s success by seamlessly translating your business goals into compelling campaigns. Consider us a strategic member of your team, step in step with you as we craft experiences that resonate with your audience, drive engagement, and ultimately boost conversions.
- [Analytics](https://digitaladditive.com/analytics/) - Analytics See Beyond the Numbers: Your Trusted Partner in Analytics Data-Driven Marketing Made Clear No more stressing over siloed data and confusing reports. With Digital Additive, you’ve got an analytics team that works right alongside you to interpret complex metrics and translate them into tangible results. Consider us your strategic partner. We don’t just analyze
- [Our Services](https://digitaladditive.com/services/) - Our Services Delivering on the Promise of One-To-One Count on Digital Additive’s full suite of services to unlock the full potential of Salesforce Marketing Cloud so you can make strategic, meaningful connections with your clients. SFMC Implementation We’re experts in setting up “send-ready” Salesforce Marketing Cloud accounts to support your communication goals. Learn More MCP
- [SMS Implementation](https://digitaladditive.com/sms-implementation/) - SMS Implementation Leverage SMS/MMS To Build One-to-One Connection At Digital Additive, we understand the power of one-to-one communication, and SMS/MMS are unparalleled tools for reaching your customers quickly, directly, and personally. That’s why we’ve been harnessing the power of short code messaging integration for our clients since 2018 and have the multi-year client partnerships to
- [Privacy Policy](https://digitaladditive.com/privacy-policy/) - When you use our services, you’re trusting us with your information. We understand this is a big responsibility and work hard to protect your information and put you in control.At Digital Additive, data is central to everything we do and we know and understand the value associated with it. When you share your information with

## My Templates

- [Footer](https://digitaladditive.com/?elementor_library=footer) - Content area
- [Header](https://digitaladditive.com/?elementor_library=header) - Content area
- [Text-block/Centered](https://digitaladditive.com/?elementor_library=text-block-centered) - Partnering with Salesforce At Digital Additive, we specialize in and work exclusively on Salesforce Marketing Cloud to manage and deploy billions of emails across our clients. Click here
- [Blog Archive](https://digitaladditive.com/?elementor_library=posts-archive) - Blog Archive Digital Additive Thoughts - Messaging done right Get to know our Director of Project Management Earlier this year, we were lucky to have Dalton Sapp join our team as the Director of Project Management. We Creative Team June 24, 2024 Mark Your Calendar: DA-Sponsored Conferences Check out these fantastic conferences Digital Additive is
- [Single Post](https://digitaladditive.com/?elementor_library=single-post) - Single Post user641de3214083c March 24, 2023 Share This Post Earlier this year, we were lucky to have Dalton Sapp join our team as the Director of Project Management. We had the opportunity to chat with him about his background, what drives him, how he works to motivate his teams, and even some podcasts and books
- [Zig Zag Right](https://digitaladditive.com/?elementor_library=zig-zag-right) - Multi-Channel Personalized Campaigns Today’s consumers interact with brands across a multitude of channels, from email to mobile apps and beyond. With Salesforce MCP, we can seamlessly orchestrate personalized campaigns that span these channels, delivering a consistent and engaging experience at every touchpoint.
- [Zig Zag Left](https://digitaladditive.com/?elementor_library=zig-zag-left) - Data-Driven Personalization Effective personalization starts with data, and we know how to harness its power. Our experts are skilled at setting up and managing data sources, customer attributes, and behavioral triggers within MCP. By analyzing and segmenting your audience based on demographics, behavior, and preferences, we can create dynamic and highly targeted campaigns that drive
- [Icon_List](https://digitaladditive.com/?elementor_library=icon_list) - Lead Capture Exit Intent Campaign/”Exit Pop-Up” Lapsed Re-engagement Optimize Enrollment/Account Set Up Experience
- [Digital Marketing Agency](https://digitaladditive.com/?elementor_library=digital-marketing-agency)
- [Page Title Header](https://digitaladditive.com/?elementor_library=page-title-header) - Our Services
- [404 Page](https://digitaladditive.com/?elementor_library=404-page) - Ooops. I Think You Got Lost Between The Shapes. The Page You Were Looking For Couldn't Be Found. back to home page
- [Default Kit](https://digitaladditive.com/?elementor_library=default-kit)

## Categories

- [Uncategorized](https://digitaladditive.com/category/uncategorized/)
- [Blog](https://digitaladditive.com/category/blog/)

## Tags

- [email marketing](https://digitaladditive.com/tag/email-marketing/)
- [glossary](https://digitaladditive.com/tag/glossary/)
- [vocabulary](https://digitaladditive.com/tag/vocabulary/)
- [email](https://digitaladditive.com/tag/email/)
- [workplace culture](https://digitaladditive.com/tag/workplace-culture/)
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- [employee benefits](https://digitaladditive.com/tag/employee-benefits/)
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- [job hunting](https://digitaladditive.com/tag/job-hunting/)
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- [jobs](https://digitaladditive.com/tag/jobs/)
- [new years resolutions](https://digitaladditive.com/tag/new-years-resolutions/)
- [analytics](https://digitaladditive.com/tag/analytics/)
- [books](https://digitaladditive.com/tag/books/)
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- [Black History month](https://digitaladditive.com/tag/black-history-month/)
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- [data visualization tools](https://digitaladditive.com/tag/data-visualization-tools/)
- [dashboard](https://digitaladditive.com/tag/dashboard/)
- [dashboard design](https://digitaladditive.com/tag/dashboard-design/)
- [year in review](https://digitaladditive.com/tag/year-in-review/)
- [leadership](https://digitaladditive.com/tag/leadership/)
- [playlist](https://digitaladditive.com/tag/playlist/)
- [music](https://digitaladditive.com/tag/music/)
- [office culture](https://digitaladditive.com/tag/office-culture/)
- [favorite songs](https://digitaladditive.com/tag/favorite-songs/)
- [client](https://digitaladditive.com/tag/client/)
- [client relationship](https://digitaladditive.com/tag/client-relationship/)
- [gratitude](https://digitaladditive.com/tag/gratitude/)
- [employee experience](https://digitaladditive.com/tag/employee-experience/)
- [team](https://digitaladditive.com/tag/team/)
- [SFMC](https://digitaladditive.com/tag/sfmc/)
- [small business](https://digitaladditive.com/tag/small-business/)
- [local business](https://digitaladditive.com/tag/local-business/)
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- [atl](https://digitaladditive.com/tag/atl/)
- [awards](https://digitaladditive.com/tag/awards/)
- [work life balance](https://digitaladditive.com/tag/work-life-balance/)
- [email best practices](https://digitaladditive.com/tag/email-best-practices/)
- [open rate](https://digitaladditive.com/tag/open-rate/)
- [subject lines](https://digitaladditive.com/tag/subject-lines/)
- [digital marketing trends](https://digitaladditive.com/tag/digital-marketing-trends/)
- [2024 Marketing Trends](https://digitaladditive.com/tag/2024-marketing-trends/)
- [spring cleaning](https://digitaladditive.com/tag/spring-cleaning/)
- [women in email](https://digitaladditive.com/tag/women-in-email/)
- [female empowerment](https://digitaladditive.com/tag/female-empowerment/)
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- [international womens day](https://digitaladditive.com/tag/international-womens-day/)
- [conferences](https://digitaladditive.com/tag/conferences/)
- [networking](https://digitaladditive.com/tag/networking/)
- [sustainability](https://digitaladditive.com/tag/sustainability/)
- [earth day](https://digitaladditive.com/tag/earth-day/)
- [project management](https://digitaladditive.com/tag/project-management/)